The Power Of Regret


What Can Regret Do For Us?

Sometimes we just can’t stop ourselves even though we know better. We just keep digger the hole we’re in deeper. A London Business School study found that “getting people to think about a previous escalation of commitment, and then to regret it, decreased their likelihood of making the error again.” Not surprising.

Pink finds three broad benefits to regret when handled correctly:

1. Regret Can Improve Decisions

Learning from regret helps us is makes us stop and think. They slow us down. “We collect more information. We consider a wider range of options. We take more time to reach a conclusion.”

We need the ability to regret our poor decisions—to feel bad about them—precisely so we can improve those decisions in the future.

2. Regret Can Boost Performance

If we take the time to think about what and how we did, we can often improve our performance next time. Even reflecting on what other people have experienced can improve our own choices and outcomes.

To be sure, regret doesn’t always elevate performance. Lingering on a regret for too long, or replaying the failure over and over in your head, can have the opposite effect.

3. Regret Can Deepen Meaning

Sometimes asking ourselves “What if” can lead us to a greater appreciation of what we did or didn’t do. “Conducting a ‘midlife review’ focused on regrets can prompt us to revise our life goals and aim to live afresh.”

But as Pink observes, we often don’t handle our regrets properly. The feelings surrounding regret can be handled in three ways: ignore them, overindulge them or think about them. It has to do with our philosophy on what feelings are for. If we think feelings should just be ignored and dismissed, we just delay facing the emotions we have locked up inside. If we think that feelings are for feeling—to be indulged—then we run the risk of rumination and regurgitating past mistakes that impedes growth. On the other hand, if we believe feelings are for thinking, we face them and use them for improving future behavior.


Framing regret as a judgment of our underlying character—who we are—can be destructive. Framing it as an evaluation of a particular behavior in a particular situation—what we did—can be instructive. Suppose you forgot a loved one’s birthday. A regret about being a clueless, uncaring person won’t help.


However, if it is a reoccurring regret, it’s probably is a character issue.

Pink identifies and discusses four core regrets: foundation regrets (our failure to be responsible, conscientious, or prudent), boldness regrets (the choices we didn’t make), moral regrets (when we behave poorly or compromise), and connection regrets (neglecting relationship).

We have regrets of action (things we did) and regrets of inaction (things we wish we did). Pink informs us on how to be deal with each kind.

We can also use the specter of regret to alter our behavior before the fact and avoid regret altogether. This is also known as counting the cost and thinking actions through to consequences.


Anticipating our regrets slows our thinking. It applies our cerebral brakes, giving us time to gather additional information and to reflect before we decide what to do. Anticipated regret is particularly useful in overcoming regrets of inaction.


But anticipated regret can cause us to overthink, resulting in decision paralysis and risk aversion. Interestingly, Pink shares studies that show that overthinking regret can increase our sensitivity to regret—“both experienced and anticipated.” They had regrets “before they made their choices. After they made their choices. While they made their choices. Whatever the situation, they always imagined the possibilities of something better if only they had acted accordingly.” This doesn’t lead to the productive feeling is for thinking regret response.

What is the solution? “Our goal should not be to always minimize regret. Our goal should be to optimize it. To make it clearer, Pink offers the Regret Optimization Framework, which leads us to devote our time to only the four core regrets.

Published by depatridge

Serving humanity dispassionately, whatever the cost.

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